Head of Digital Acquisition & Campaign Manager Job at Commercial Bank of Dubai

Commercial Bank of Dubai

Commercial Bank of Dubai Careers | Jobs in Dubai

Description
This role is designed to lead Governmental Affairs work in Africa and Middle East and will report to the Director, Government & Corporate Affairs, Asia Pacific, Africa & Middle East.

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DESCRIPTION
Job Purpose:
Responsible for the formation, execution, and management of the company's digital campaigns including SEO/SEM, social media, email, and online displays.
He or she plays a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
Developing and implementing appropriate business processes, dashboards, reports, disciplines and schedules that deliver a holistic review of results, trends.
Principal Accountabilities:

Develop, implement, and manage Digital marketing campaigns that promote the products and services of a company.
Measure site traffic, identify and evaluate new digital technologies and optimize marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools
Create social media marketing strategy and campaign by creating the content idea, budget planning, and implementation schedules.
Deliver effective editorial plan and content marketing strategy to meet the business objectives. Editorial requirements include basic SEO understanding, content development,
Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc
Achieve maximum ROI in paid search campaigns by collecting and analysing data, and identifying trends and insights.
Develop, monitor campaign budgets & manage external agencies as required.
Achieve audience engagement, website traffic, and revenue by exploiting all digital marketing aspects of social media marketing roadmap.
Measure the performance of CTAs and improve conversion rate consistently.
Track, report, and analyse website analytics, and PPC campaigns.
Creating and posting content for newsletters and email campaigns. Creating content for listing platforms, websites and maintaining/ updating activity
Manages research studies that yield rich insights into consumer online behaviour and key motivational/attitudinal behaviour

Qualifications:

Bachelor’s degree in Marketing or relevant field.
Min. 5 years’ experience in digital marketing or advertising position.
In-depth knowledge of various social media platforms, best practices
Solid understanding of HTML, CSS, and JavaScript is required.
Highly creative with excellent analytical abilities.
Outstanding communication and interpersonal skills.
Up-to-date on the latest trends and technologies in digital marketing.

Experience:
5 to 8 years of relevant work experience in Digital Marketing & Campaign Management

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Skills: