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| LEGO - Dubai |
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Associate Retail Marketing Manager Job Description
Are you a specialist in retail marketing who is passionate about providing excellent customer experience and service?Are you also interested in ecommerce? Here’s a fantastic opportunity for you to be a part of our newly established B2B eCommerce team!This state-of-the-art organisation is responsible for total BU online sales. As this channel is growing significantly, its performance is crucial for overall BU results. Team sets the strategy to deliver sales targets and is responsible for excellent and consistent eCommerce implementation across customer landscape and you as our new Retail Marketing Manager will develop materials, frameworks and direct management of accounts in order to build the LEGO Brand presence across all sales channels. Through these responsibilities you will play a significant part in driving digital transformation across the entire BU. Sounds interesting, right?
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A colourful role to play a key role in the BU development – your responsibilities will be the following:
- Creating detailed campaigns in collaboration with account managers and retailers according to LEGO marketing priorities, full shopper funnel consideration and retailer CRM capabilities
- Creation of toolboxes for local campaigns, including tailored assets for top customers
- Evaluation of key eCommerce metrics at a customer level and post analysis on campaigns in order to provide meaningful insight for future activity
- Supervising consistent execution across customers, from awareness through to conversion. Including product PDPs, onsite & offsite discoverability and display advertising
- Consolidation of weekly insights on BU and customer level. Interprets customer specific analysis and defines short and mid-term actions
- Direct management of key eCommerce retailers and development of solid and trusting relationships between retailers and the LEGO Group
- Accountable for creating and executing annual business plans with own retailers (including P&L responsibility, performance tracking, forecasting and delivery of commercial objectives)
- Driving SEO and SEM strategy within retailers
- Coordinating external agency and digital marketing manager to optimize performance
Do you have what it takes?
- Bachelor’s degree (preferably in a business-related field)
- Work experience in e-commerce (either on customer or premium consumer brand side)
- Knowledge of e-commerce retail landscape and its dynamics
- Understanding retailer’s needs on pure e-com and/or omni-channel business
- Advantages: experience of working with Agile or Scrum, familiarity with google analytics or equivalent tool
- Shopper-centric orientation - acting and developing on shopper and eComm platforms data & insights
- Communication skills and interpersonal skills - ability to challenge colleagues and retailers constructively
- Organizational and project management skills
- Entrepreneurial mentality: able to embrace test & learn culture
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong. The LEGO Group is proud to be an equal opportunity and an affirmative action employer. We are committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.”
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Build your career brick by brick at The LEGO Group!
“LEGO provides a unique professional opportunity to build a brand that kids of all ages love. Every day, we work as a team to look for ways to inspire the joy of building among those who play with LEGO. It’s about sparking and sharing creativity as a new builder discovers the potential of putting different coloured bricks together to form something new and imaginative. It truly spells the difference between just making a living and living the dream…”
Associate Retail Marketing Manager Job at LEGO - Dubai
Application Procedure
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