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| Rivoli Group - Dubai |
rivoli group dubai careers | rivoli group dubai jobs | dubai vacancies 2020
Responsible for developing and managing the e-commerce, Digital and Online marketing activities of the group.
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JOB DESCRIPTION:
- Planning, implementing and monitoring online marketing campaigns across all digital networks
- Planning and managing the Group social media platforms
- Monitoring and managing the community communication in the digital space
- Working closely with the Brand, Marketing and Graphic Design Teams to deliver advertising and creative requirements for e-commerce site exclusives, product launches, promotions, product pages and more
- Managing the brand content on the Group site, Eyewear site and working to enhance the site’s ranking on the search engine through SEO – on-page and off-page optimization and also through link building
- Evaluating and recommending changes to the website architecture, content, linking and other factors to improve SEO positions for targeted keywords
- Staying current with new Digital Marketing venues and using those as part of the overall marketing strategy
- Assist in the formulation of strategies to build a lasting digital connection with the customers
- Executing ongoing digital health checks for Group’s online mediums and conducting an internal audit for our channels quarterly
- Drafting Brand marketing calendars in line with business/brand plans and managing budget trackers for ecommerce and digital
- Compiling reports received from social media monitoring tool and providing recommendations to enhance future campaigns
- Handling online PR with external stakeholders
- Managing and monitoring influencer marketing initiatives regionally – based on brand, category and Group’s interest
- Developing important guidelines of each digital medium for internal and external (Brand HQ) circulation to be followed
- Managing paid digital marketing mediums – retargeting, social media, programmatic, prospecting, PPC, affiliates, etc. compared to the competition locally & globally to ensure a proven growth for each channel
- Reporting quarterly digital performance of the group’s initiatives to the top management
- Driving the e-commerce business through performance marketing to result in an incremental ROI
- Working closely with the CRM team to execute emailers for the group digital communication
- Executing any other functional duties as and when required
- Bachelor’s Degree in Marketing/Digital Marketing or a relevant field
- Certification in Digital Marketing (SEO, Google Analytics, Google AdWords, Social Media etc.)
- Proven experience in Digital Marketing with minimum 7-10 years of Regional experience, covering markets including UAE, Oman, Bahrain and Qatar
- Expert level proficiency in SEO
- Must have skills and experience in creative content writing
- Preferably from a Retail or Advertising Agency background, servicing Luxury and Fashion brands
- Certified in Digital Marketing courses (SEO, Google Analytics, Google AdWords, Social Media)
- Experience in B2C Social Media, Google AdWords, Display, Programmatic advertising, CRM initiatives, On site marketing, SEM and other Digital tools
- Expertise in web analytics tools (Google Analytics etc.)
- Highly proficient in MS Office (Excel and Power Point)
- Preferably with an Agency background servicing luxury and fashion brands
- Excellent understanding of Digital Marketing technogy space and best practices
- Highly creative with excellent analytical abilities
- Team player and a lateral thinker
- Excellent communication and interpersonal skills
- Valid UAE Driving License
Digital Marketing Manager Job at Rivoli Group - Dubai | Dubai jobs
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