Overview:
Memac Ogilvy is one of the leading creative networks in MENA with its flagship office in the UAE and a strong local footprint in the GCC and North Africa. It is part of the formidable worldwide Ogilvy network and the wider WPP network. It’s the only truly integrated comms network – with beyond Brand & Advertising, a deep PR & Influence, Social Media Performance and Customer Engagement & Digital capability under 1 P&L and under single leadership. Memac Ogilvy is about Making Brands Matter. We deliver on this by combining expert and new capabilities for modern marketing solutions (we are no longer a traditional advertising agency) with solid project management expertise for agile and effective delivery as well as a thorough and passionate People agenda.The agency is the most awarded Middle-Eastern agency in Cannes as well as a big winner at the local award show Lynx. It counts around 600 staff members.
The Social Media Account Manager will be running mid-size accounts, providing insights-driven strategies, strengthening client & partner agency relationships, collaborating with cross-departmental teams, while managing a team.
The individual should understand the power of digital and social media and can think creatively to solve problems. The candidate requires having a forward-thinking ability to identify digital and social trends and put these into practice for our clients.
The ideal candidate brings an entrepreneurial spirit to client work and develops new, creative solutions to transform their clients’ digital practices with passion in a fast-paced environment.
Responsibilities:
- Take ownership of client relationship, creating and implementing social media strategies
- Always up-to-date with today’s digital & mobile consumer, to develop brand-specific strategies
- Guide and contribute in the development of creative ideas and deliverables
- Collaborate with teams in other departments (PR, Creative, Paid Social) to improve and execute on client deliverables, process, and output
- Support the development of the social media strategy for your clients by taking on social listening, trends and performance figures.
- Demonstrated knowledge of analytical reporting, focusing on ways to improve your social content, platform or performance. Being able to answer why.
- A pro-active individual who is excited by the latest trending topics, memes, or GIFs and wants to find ways for their client to incept in these conversations
- Can manage an extended team for projects including planning, creative and media teams.
- Understands the basics of social media performance and can work with the media planning team to ensure content meets KPIs
- Develop all monthly and quarterly reports, and benchmarking analysis, with the support from a social media manager.
- Develop briefing documents for always-on and campaign performance
- Oversee the CM team for clients and also step into CM if required for support
- Lead the weekly status meetings
- Manages client expectations effectively
- Plans and develops Social Media Campaigns (across digital channels, content, campaigns & connections) with various stakeholders
- Understands business KPI's, their effects and how to set and achieve them
- Meets with clients regularly to align on overall strategy, present work done and insights/research that can help the brand achieve digital marketing success.
- Deeply understands brand insights, customer segmentation, and target needs to steer actionable creative briefs. Thus, leading to effective social campaign conceptualization and presentation.
- Ensures timely and effective service delivery to clients.
- Develops presentations for clients relative to project management/programme status.
- Keeps team(s) appropriately informed and involved in projects.
- Provides leadership in developing and presenting new social media campaigns and plans for potential/existing clients.
- Delivers strong analysis, creative ideas, strategies and concepts to new social media campaigns and projects.
- Anticipates and assists in developing solutions to client problems.
- Understands the creative process and how to work effectively with internal and external creative resources and is able to understand and use technology to support day to day work.
- A broadly capable writer and editor, able to generate a range of materials that requires minimal editing and edit the work of others.
- Acts in accordance with company policies and procedures at all times.
- Is familiar with the company’s vision and exemplifies the company’s values and ethics.
Recommended:
Click to Check Other Recent Jobs here!Qualifications:
- A Bachelor's degree with 4-5 years of experience working within the digital/social agency space
- Stellar written and presentation communication skills, comfortable engaging with senior brand managers and partner agencies.
- An understanding of a brand marketing mix, ensuring that social & digital strategies integrate and amplify more traditional channels
- A glass-half-full outlook that contributes to an already ridiculously-strong company culture, and healthy business
