Date: 27-Dec-2021
Location: Dubai, AE
Company: Majid Al Futtaim
Majid Al Futtaim invites you to join us in our quest to create great moments for everyone, everyday! We are the leading shopping mall, residential communities, retail and leisure pioneer across the Middle East, Africa and Asia, serving over 560 million visitors a year. For the past two decades, we have shaped the consumer landscape across the region, transforming the way people shop, live and play, while maintaining a strong sustainability track record and the largest mall in the world to attain LEED Gold EBOM Certification. We have over 40,000 team members in 15 international markets representing over 100 nationalities – all keeping the customer at the heart of everything we do. If you enjoy being BOLD, PASSIONATE and TOGETHER, then Majid Al Futtaim is the destination for you.
Role Purpose:
Reporting to the Head of Ecommerce, you will be responsible for creating and maintaining the ecommerce and digital marketing reports, providing insights using web analytics and internal and external data, implementing the SEM and paid advertising initiatives and much more. Your reporting skills will provide detailed analysis and insights that will help shape and drive online and digital marketing strategy, in line with the Majid Al Futtaim Advanced Analytics vision. As data plays a critical role in all decision making, this role supports the Leisure, Entertainment and Cinema (LEC) Ecom Team and provides consultancy to the wider Marketing Team.Role Details – Key Responsibilities and Accountabilities:
- Own, implement and develop the data strategy within LEC based on best practice, trends and foresight
- Provide quantitative analysis based on data from web analytics platforms, heatmapping, eye tracking, internal and external databases, and other data sources
- Generate forecasting, insights and data that aims to optimize the user experience online and increases online traffic & conversion
- Develop & maintain the data strategy, reporting structure, automated dashboards (Power BI, Google Data Studio), customized ongoing reports and ad hoc requests
- Co-ordinate and implement the PPC, Re-targeting and SEM initiatives
- Able to implement, access, interpret and maintain a range of tools, including Google webmaster tools, CRM, Email Marketing Platform.
- Maintain Google Tag Manager, server side tagging, Google Analytics, and more - implementing best practice throughout
- Assist with A/B and/or multivariate testing, identifying key areas for conversation optimization and working with E-Commerce manager to implement testing
- Ensure the website developers accurately implement tracking as per requirements
- Work closely with Holdings Advanced Analytics Teams and communicate on a regular basis with Data Analysts from other Business Units to ensure knowledge sharing and best practice
- Assist with create website tracking plans for wider Marketing team
- Researching market opportunities, conducting competitive analyses and ensuring company remains at the forefront of development in web analytics and digital marketing
- Definition of Success
Other Context (if applicable):
Personal Characteristics and Required Background:
Personal characteristics
- Highly analytical, data wizard, with ability to apply commercial thinking in your analysis
- Focused, self-motivated and detail oriented
Minimum experience
- Minimum of 3 years of experience with Web Analytics and reporting.
- Must have advanced technical skills in Microsoft Excel and Google Analytics.
- Experience with SEM and PPC and use of Google Adwords and Google Analytics
- Experience using Re-targeting platforms, Google Tag Manager, Google Search Console.
- Experience in A/B and multivariate testing – eg Optimizely.
- Experience with SQL and HTML is a plus
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