Digital Manager Job at General Motors - Dubai

General Motors - Dubai

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About GM
There’s never been a more exciting time to work for General Motors.

To achieve our vision of a world with Zero Crashes, Zero Emissions and Zero Congestion, we need people to join us who are passionate about creating safer, better and more sustainable ways for people to get around. This bold vision won’t happen overnight, but just as we transformed how the world moved in the last century, we are committed to transforming how we move today and in the future.

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Why Work for Us
Our culture is focused on building inclusive teams, where differences and unique perspectives are embraced so you can contribute to your fullest potential as you pursue your career. Our locations feature a variety of work environments, including open work spaces and virtual connection platforms to inspire productivity and flexible collaboration. And we are proud to support our employees volunteer interests, and make it a priority to join together in efforts that give back to our communities.

Job Description

• Develop the Digital & Social Strategy for Chevrolet & GMC Marketing:
• Define each campaign’s Digital & Social content strategy
• Develop the campaigns (brand and carline) digital roadmap including channel framework planning that includes Video, Mobile, Search, Social, and Web strategies
• Support with the integrated measurement (KPI) strategy for each campaign
• Research and share innovation and emerging trends and propose opportunities to grow campaign effectiveness in the Digital & Social space
• Plan and manage the Chevrolet & GMC social media platforms
• Coordinate with the brand advertising managers and media manager to improve campaign marketing results
• Align the Digital & Social campaign strategies with the CRM and overall Customer Experience strategy
• Establish ties with key partners and stakeholders (agencies, global teams and dealers)

Manage and implement the Chevrolet & GMC Social Marketing program:

• Lead on all social strategic thinking
• Identify efficient channels and ensure quality content delivery for each brand
• Develop KPIs and ensure there is ROI on content initiatives
• Lead the message of importance of social content within the organization (including dealer network) and work with PR to amplify
• Play a representative and liaison role with the Global COE for best practice, tools, workshops, and general development of the portfolio

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Manage Regional Digital activities:

• Manage the regional Digital Marketing and Communication activities that includes campaign content, search engine marketing, mobile marketing, social marketing, and online advertising for campaigns
• Develop new and creative ways to use digital channels to help promote Chevrolet & GMC brand objectives, integrate with offline marketing efforts, and engage with consumers
• Continually introduce innovative digital solutions to campaign planning
• Manage and execute the regional Always On program. This includes strategy, stakeholder management, creative asset development, budget management, optimization and reporting

Support the reporting function:

• Support measurement metrics definition for Digital campaign effectiveness
• Support the development of a framework/KPI & ongoing process to evaluate success of a digital campaigns and Always On Program
• Determine program effectiveness and optimization based on metrics
• Integrate Digital into Brand & Media tracking where applicable
• Campaign Scorecards reporting
• Support Integrated Campaign Metrics and PCAs
• Special Projects as required
• Toolkit, process, and best practice document
• Develop around the Digital Marketing Initiatives, leveraging knowledge of the SME agencies
• Document and share best practices across brands
• Coach/train the Marketing department on digital marketing opportunities
• Come up with processes and optimization methods;
• On how to integrate digital into marketing mix
• To provide quality assurance
• Develop a Digital campaign project workflow

Diversity Information
General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities.

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We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

Digital Manager Job at  General Motors - Dubai

Application Procedure
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