Euro 2020: Coca-Cola Loses $4 Billion Within Hours Over Cristiano Ronaldo’s Gesture

Euro 2020

A gesture made by Portuguese superstar, Cristiano Ronaldo, during a press conference on Monday, has caused Coca-Cola a loss of over $4 billion.

The football icon had caused a stir on Monday with a gesture involving two bottles of Coca-Cola.

The gesture soon went viral on social media.
The Juventus man, while addressing the press ahead of Portugal’s Euro 2020 group-stage clash against Hungary, spotted the two bottles of carbonated drinks and immediately pushed them away from his vicinity

Ronaldo then picked out a bottle of water and said to the cameras: “Agua! (Water!)”.

Cristiano Ronaldo’s Gesture

Ronaldo has previously spoken out about his dislike of sugary soft drinks and said he hated his son consuming them.

Marca reports that the share price of Coca-Cola before and after Ronaldo’s action has led to billions of dollars in losses for the company.

The Spanish newspaper further claimed that the company went from being worth $242 billion to $238 billion – a “brutal 1.6% drop” for it on the stock market.

Cristiano Ronaldo scored twice as Portugal started their European campaign on a bright note, beating Hungary 3-0 on Tuesday.