DESCRIPTION
Parfums Christian Dior Orient is looking for a bright and enthusiastic PR Coordinator to join its in-house team, supporting the PR Director and PR Executive in a range of activities and playing a central role on projects.This role is media facing and will need someone who is keen to get on the phones and to nurture media relationships in beauty print press, along with digital platforms and social influencers. Strong communications skills - both verbal and written - are vital and candidates should be used to creating new and innovative ways to convey Dior beauty via social media.
COMMUNICATIONS:
Build strong relationships to leverage opportunities for PCD:- Weekly meetings with influencers to seek out new opportunities to collaborate on digital special projects
- Daily contact with press and e-zines in the Middle East
- Mail outs and follow ups with e-zines and influencers
- Regular meetings with influencers to build solid relationships and develop collaboration opportunities, with retailer partnerships and e-commerce opportunities where applicable
- Working with selected media titles to pitch large product placement coverage
- Day – to day contact with e-zines
- Developing exclusive content and regional assets for key e-zines
- Pitching new launches
- Selling-in exclusive features
- Achieving coverage targets on deadline
- Coordinate local events set up, branding, flowers, photographer, invites, gifts, AV for local events.
- Under the guidance of the PR Director work closely with the KSA and Kuwait markets to support all local KSA Blogger events
- Closely monitor competitor activities, industry trends on a local and international basis
PHOTOSHOOTS:
Oversee Dior Beauty photoshoot schedule, ensuring shoots are produced to Dior standardsMAKEUP ARTIST PROGRAMME:
Coordinate the Dior Orient MUA programme contacting and building relationships with key MUAs across the regionPRESS OFFICE:
- Review all Arabic copy before disseminated to media
- Monitor Arabic social media coverage for Dior and competitors
- Monitor Instagram and snapchat activity following a mail out campaign (limited 24 hour window)
- Communicate with the markets on press coverage on monthly basis
- Compile reports following each launch
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Profile
The ideal candidate will be self-motivated and proactive with a keen eye for an opportunity - strong organisational skills and an attention to detail will also be necessary the candidate will be given the opportunity to take a high degree of autonomy in their work.We are looking for someone who has at least 1-2 years PR experience, specifically in beauty/fashion industries - a passion in these areas is also key.
