Informa Connect Jobs in Dubai - Marketing Manager

Company Description

Informa PLC is a leading international events, intelligence and scholarly research group.
Our purpose is to champion the specialist. Through hundreds of powerful brands we work with businesses and professionals in specialist markets, providing the connections, intelligence and opportunities that help customers grow, do business, make breakthroughs and take better informed decisions. Informa is listed on the London Stock Exchange and a member of FTSE 100, with over 11,000 colleagues working in more than 30 countries.

The role advertised sits within our new digital events and content business, based in Dubai and is part of the Informa Connect Division. This new digital events platform is uniquely fast paced and engaging, with highly curated virtual events that offer deep insights delivered brilliantly by industry experts, shaping conversations on critical industry topics and issues.

Informa Connect is a live events, digital content specialist connecting professionals with knowledge, idea and opportunities.

In a world where the number of information sources and digital channels is proliferating, businesses and professionals come to Informa Connect for relevant, high-quality knowledge and connections that help them learn more and do more.

Through specialist content and connections, delivered via in-person events, virtual events and digital platforms, Informa Connect's brands provide the latest thinking and ways to meet experts, peers and stay connected within a community.

We invest in creating exciting experiences based on high-quality speakers, stimulating content and platforms that enable discussion and networking. Our digital services provide year-round community content and connections and give sponsors and marketers effective ways to reach the right customers. Our brands are continuously developed to ensure they deliver a quantifiable return to audiences, sponsors and speakers.

Job Description

The Role

The Brand Builer - You will be given creative freedom to develop a strong brand identity for our new and exciting series of digital events, developing impactful messaging that captures the essence of the platform - bringing together game changing communities through compelling content.

This is a hands-on position where you will be responsible for all-go-to market campaigns for the digital events across different marketing channels. You will work closely with the team to ensure all business objectives are achieved and campaign tactics are executed on time.

If you have a passion for marketing with experience in executing targeted campaigns, developing creative and forward-thinking marketing plans, and working in a fast-paced environment, this job is for you.

Job Summary/Responsibilities

• You will be the builder of a world-class brand!
• You will be responsible for driving delegate revenue based on targets and sponsorship leads. You will manage all marketing channels effectively, within budget and under time constraints, and always deliver the marketing campaign on time.
• You will incorporate content and social media marketing into your campaign planning. You will build relevant and appropriate creativity into campaign wherever possible.
• You will plan, budget, and implement effective marketing campaigns
• You will have full responsibility to leverage the marketing mix for omni channel campaigns; with focus on performance of digital channels (including web, marketing database, email, social media, display and PPC advertising campaigns)
• You will dedicate segmentation and targeting plan for all campaigns based on analysis and brief supplied
• You will set up products and campaigns in our CRM system
• You will work on content such as blog posts, whitepapers, interviews to support the marketing campaign and drive potential delegates through the marketing funnel
• Social media management – you will manage social platforms such as Instagram, Facebook, Twitter, LinkedIn, Youtube etc
• You will ensure related websites are fully up to date with the latest content and key messaging is displayed throughout
• You will identify data acquisition strategy to grow the existing databases
• You will set up and manage media deals with external organisations to ensure maximum exposure at lowest cost
• You will design all marketing assets, including event e-brochures, banners/emails etc.
• You will provide KPI reports for update meetings with Senior Marketing Managers and wider team
• You will complete timely final event analysis.

Qualifications

Qualities needed for the role

Who you are:

• You are highly self-motivated, efficient and thrive working in a fast-paced environment
• You are excited to be at the heart of creating a game changing new digital product for a global audience
• You love a challenge and enjoy finding solutions to problems
• You are positive in outlook and approach
• You have a drive to improve and do things better
• You are adaptable to change and a fast-paced environment
• You are willing to do a variety of related job duties
• You love working in a team that is passionate, enthusiastic and driven
• You are a team player and you will look to help other members of the team where possible
• You are enthusiastic, driven and always striving to deliver to the highest possible standard
• You love a challenge and can thrive in ambiguity
• You are creative and think innovatively
• You have a passion for digital media and you are willing to learn and develop in these areas
• You are ambitious, influential, creative, and pay close attention to detail

Qualities needed for culture fit

Our digital event portfolio is a brand-new team that has attributes similar to a start-up! We are ambitious, motivated and forward thinking. We work collaboratively as a team to achieve great things.

If you are the type of person who likes work in a fast-paced environment where there is opportunity to grow and you can have some fun along the way, then this would be a great opportunity for you.

Skills required

• 4+ years’ working in a digital marketing/event marketing role driving online revenue
• BSc/MSc degree in business, marketing, journalism or related
• You have strong copywriting skills
• You are highly digital savvy and comfortable marketing digital content
• You have a demonstrated knowledge and hands on experience of Digital Marketing including email marketing
• You understanding of direct and digital marketing
• You had exposure working with digital agencies
• You have an ability to set goals and execute under tight deadlines

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Additional Information

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, colour, ancestry, national origin, religion, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), age, marital status, citizenship, or other protected characteristics under federal, state or local law.

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